Web-first AI companion: why “no install” still matters in 2026
Browser delivery reduces friction for first-time users and keeps updates unified — tradeoffs included.
Many companion products push native apps for retention and notifications. Web-first products bet on speed-to-first-chat and simpler cross-device use.
Tradeoffs
Push notification support differs by browser and OS. Offline use is limited. The upside is a single deployment pipeline and fewer store-policy gates for reading marketing and legal pages.